Case study

AI-powered B2B sales prospecting automation

Laravel platform that centralises target companies, sales interactions and contact automations using AI and n8n workflows.

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AILaravel
Project

From manual company research to an automated sales workflow

B2B sales prospecting involves repetitive, time-consuming tasks: defining the ideal company profile, finding opportunities, reviewing information, logging interactions and preparing the next touchpoints. The goal was to turn that process into a centralised platform, keeping control over every company and full traceability of what happens at each stage.
01

Challenge

Centralise B2B prospecting in one application able to manage the company profile, suggest opportunities, log interactions and cut down manual follow-up work.

02

Approach

We built a Laravel architecture connected to n8n and OpenAI. External processes were orchestrated in a decoupled way and their results came back through webhooks to update the status of each company.

03

Outcome

The platform brought target companies, sales history, automations and follow-ups into a single environment, creating a maintainable foundation to add new workflows without losing traceability.

Architecture diagram: Laravel platform connected to n8n workflows via webhooks and to OpenAI for qualification and message drafts
Simplified architecture: Laravel at the core, n8n orchestrating processes and OpenAI providing the AI capabilities.
Technology

A stack chosen for the problem

Laravel acted as the functional and data core. n8n orchestrated the automations, OpenAI provided the AI capabilities and webhooks returned the results of external processes to the application. This kept responsibilities separate without losing a centralised view of each sales opportunity.

Laraveln8nOpenAI
Impact

A single foundation

The main value of the build was bringing onboarding and initial setup, suggested-company management, interaction logging and contact and follow-up processes into one platform. The architecture allows new automation workflows to be added without turning sales operations into a string of disconnected tools.

Centralisation

Target companies, interactions and follow-ups managed from a single platform.

Automation

Repetitive processes ready to run through external workflows and asynchronous jobs.

Traceability

Every action can report its status back to the application and be linked to the relevant company.

Evolution

An architecture ready to add new channels, rules and integrations without rebuilding the core of the system.

Recreation of the target companies dashboard with AI fit score, sales status and n8n workflow activity
Illustrative recreation of the target companies dashboard (fictitious data to protect client confidentiality).
Outcomes

What changed in day-to-day sales operations

This case is anonymised, so we do not publish client figures. These are the changes the platform brought to the sales team’s daily work.

A single source of information

Before: companies, contacts and history spread across separate tools. Now: everything lives in one platform.

Less manual work

Before: finding companies and preparing every contact by hand. Now: n8n workflows suggest, enrich and prepare the next steps.

Visibility on every opportunity

Before: hard to tell where each company stood. Now: every action reports its status and is kept in the history.

Grow without rebuilding

Before: every new need meant another tool. Now: new channels and rules are added as workflows on the same core.

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